Veuve Yellow Label Experiment

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It’s no secret that I am not a big fan New Veuve Labelof Veuve Clicquot’s NV Yellow Label Champagne (new label at left). I have stated numerous times that it tastes green, bitter, and dirty. Well, the folks at Veuve have taken an interest in my comments and I’ve had a chance to correspond with the wine team including head winemaker Jacques Peters. They think they make a very solid wine and that I do not understand it properly. Understand, shmunderstand I say, the wine isn’t good.


Still, it sells like hot cakes so someone must like it. Even if I think people are stupid for liking it, they think I am stupid to “dis the Yellow.” Also, I find it interesting that many Europeans find the wine to be better in Europe than it is here in states. I didn’t fly to Europe to test this theory out, but I will this summer. For now, I figured it was time to put an end to all the fuss and do a comprehensive US Yellow Label tasting.

So, I pulled out a couple older bottles that I had cellared (purchased 2-3 years ago and bought from multiple sources) and went out and purchased the following bottles fresh from the shelves of multiple merchants: two half bottles (375 mL), two bottles (750 mL), and two Magnums (1500 mL).  I figured this would give me a good range of Yellow and allow me to see any common theme. All of the bottles were served to me both blind and non-blind over the course of 3 days. The findings (which were interesting and surprising) are below, but first some background on the Yellow one.

Old Veuve labelThe Yellow Label (old label at left) isn’t the jewel in the crown of Veuve Clicquot (that would be the Grand Dame), but it is the workhorse of the house. It is a blend of over 300 wines from up to 60 different villages that consist of Grand, Premier, and lesser-rated crus. Reserve wines up to a decade old typically make up 25-40% of the blend. Pinot Noir leads the cuvee with 50-55%, Chardonnay clocks in at 28-33% and Pinot Meunier contributes the final 15-20%. As with any non-vintage blend, it is made to be consistent from year to year and also accessible should you choose to drink it on purchase.

I have no problem with the consistency of this wine (I have consistently not liked it), but I have a major problem with drinking it on purchase. It has always seemed way too young, green, and somewhat dirty to me. I have theorized that time will mellow it out, but who would want to take home a fresh bottle of this and drink it? I don’t know why the bottles are so green, but I believe that its own popularity has been its biggest enemy. As demand has risen, so has production. With a fixed number of high quality grapes you either have to use lesser grapes and/or rush the bottles out before they are ready. I think that is happening here.

What has most disappointed me is that before the turn of the century, I found Veuve’s Yellow Label to be a very good wine that drank well on release and even better with a few years age. I long for those days and couldn’t wait to see if any of the bottles I had been cellaring for 2-3 years had shown positive development. Heck, I was just plain excited period to drink this much Yellow Label (strange, I know). So bring on the wine!

The Lineup:

1. Half Bottle #1 disgorged January-February 2005
2. Half Bottle #2 disgorged January-February 2005
3. Bottle disgorged May-June 2003
4. Bottle disgorged January-February 2004
5. Bottle #1 disgorged November-December 2005
6. Bottle #2 disgorged November-December 2005
7. Magnum #1 disgorged March-April 2005
8. Magnum #2 disgorged March-April 2005

How I came up with my final scores:

I scored each bottle each day both blind and un-blind. At the end of my experiment, I looked over my notes and came up with a final score based on the evolution of the wine and bottle variation. I also took into account that not many people are going to wait three days to drink a Champagne nor create any type of custom cuvee by mixing bottles together (keep reading and this will make sense). I apologize for any repetitiveness in the notes, but the bottles are what they are and many showed striking similarity.

The Half Bottles:
 Find Veuve Yellow Label

Overall, the half bottles showed the worst of the group with some slight bottle variation on opening, but with time they both came together and met a common outcome. As the second day of this experiment came to a close, I had around a ¼ of each half bottle left and decided to mix them together rather than save them separately. I did this on a whim and the result was quite astounding.

Half Bottle #1 disgorged January-February 2005
On opening, this was not very good and was muddied with a heavy mouth feel and bitter green notes. For day 1, it was in the D+ range. However, day 2 saw this improve quite a bit. It never became great, but the greenness subdued and some biscuit notes came into play. Dirty citrus was still very apparent, but at least it wasn’t like drinking green mud. For day 2 this wine received a High C-.

Half Bottle #2 disgorged January-February 2005
This bottle showed much better on opening than the half bottle above. Green, under ripe notes were still present, but so was a sweet and creamy dough flavor. Day 1 saw this at the High C- level. On day 2, this bottle also improved as creamy biscuit dough mixed with green citrus. This bottle is still too green for me and I don’t really like it, but it is slightly better than on the first day and gets a Low C.

Mix of the above two Half Bottles at the end of day 2
As I mentioned above, I mixed what remained of these two bottles at the end of day 2 and created my own custom cuvee to try on day 3. I’m glad I did this as sweet, fluffy biscuit, creamy citrus, and a touch of smoke made for a rather nice wine. In fact, it became one that I would actually drink. I have no clue what was going on here and maybe it would have occurred without any mixing, but I doubt it. This wine gets a B-. Veuve should hire me as a winemaker. I have a formula for success for them.

I would not buy half bottles of Veuve.
My overall score for the Half Bottles is a Grade of Low C (72-74).

The Regular Size (750 mL) Bottles
Find Veuve Yellow Label

These bottles definitely showed better with age. When young and drunk within a couple hours of opening, they were way too bitter, green, and dirty. I didn’t really enjoy any of these that much, but I was impressed at how young the 2003 disgorgement tasted and think that time and/or lots of air is needed for these bottles.

Bottle disgorged May-June 2003
Initially, this showed very fresh (more so than I expected), but with some complex earthy, dough, and mineral notes. There is some green tinged cream that is a bit off-putting, but this seems a tad more refined than most Yellow Label I have had lately. This gets a high C+ on day 1. Day 2 saw sweet creamy biscuits enter the picture and most of the greenness fade. It is a tad sweet, but it is drinkable and somewhat enjoyable. One thing I noticed (across all of the bottles) is that warmth is this wine’s friend. When chilled, under ripe green notes stand out while warmth brings out a sweet creaminess that is much more appealing. So, for day 2, this moves up to a B-. Day 3 saw this wine fade as the sweet notes dominated. It did have an enjoyable twangy citrus finish, but it did nothing more than make me yawn. The grade on day 3 was C+.
Overall Grade for this bottle is a Low B- (79-81 pts).

Bottle disgorged January-February 2004
Initially, this bottle came off with creamy dough and bitter, slightly dirty citrus. It was showing at the C+ level. However, on day 2, it rose up and came out with creamy, sweet biscuits. At this point, it was indistinguishable from the other older bottle above and moved up to B- land. Day 3 saw a slightly sweet and spicy citrus still wine that was pleasant, but nothing I would choose to drink. It was at the C+ level.
Overall Grade for this bottle is a High C+ (78-80 pts).

Bottle #1 disgorged November-December 2005
Ahh…. new Veuve Yellow Label. Lots of bitter green citrus, but no dirty citrus notes. Even if it isn’t that attractive, it gets points for no dirt! The nose on this was quite nice as citrus and biscuit were very strong. Unfortunately the rest of the wine didn’t measure up on day 1 and this clocks in at High C. As with all the other bottles, day 2 saw creamy citrus and dough come into the fold, but the green notes still detract. Still, it is enough to move up into the C+ range. Day 3 saw a rather strange transformation as chalky, dirty green notes came in and overpowered the citrus and cream flavors that are quite nice. As I allowed this to warm towards room temperature, the citrus and cream took over, but I never would have expected this to taste the way it did. The mystery of how wine transforms is still unsolved! Grade of High C for Day 3.
Overall Grade for this bottle is a Low C+ (76-78 pts)

Bottle #2 disgorged November-December 2005
As with the bottle above, this showed a big nose and overpowering under ripe citrus notes. These wines need more age at the house (on or off the lees), a better wine selection, or something, because they are not enjoyable to drink on purchase. Grade of C for Day 1. Just like the other new bottle above, this improved quite a bit on Day 2 as sweet creamy citrus, and light touches of biscuit dough came out. It isn’t a great wine, but it isn’t offensive and moves up to a C+. Day 3 saw a bland dough, dirty/chalky, and slightly sweet sparkler remain. It wasn’t horrible or as strange as the other new bottle above, rather it seemed like a forgettable house pour. Grade of High C for Day 3.
Overall Grade for this bottle is a Low C+ (76-78 pts)

I don’t think I would buy bottles of this for anything other than to check in to see how things are going. Overall 750 mL Bottle Grade of Low C+ (76-78 pts), but you must let this wine breathe and warm up a bit. With 3+ years, this has the potential to move up towards the top end of the C+ range or the bottom of B- range (79-80 pts).

The Magnums
Find Veuve Yellow Label

These big boys brought it. They tasted great and were full of flavor without any green, bitter, or dirty notes. If only all the bottles of Yellow Label tasted like these. The Magnums of Veuve Yellow are a good bottle of bubbly.

Magnum #1 disgorged March-April 2005
Ohhh baby! I like this. It is like popping open a can of fruit cocktail and pouring it into a fresh made pie dough shell. This is pretty nice. I know the competition isn’t putting up much of a fight when I get excited over this. After all, it is only a High B- wine. Day 2 saw this wine rise up to the B level with lots of yeasty dough mixed with sweet ripe fruit cocktail. It became a very solid wine that I would happily drink?!? Unfortunately because I liked this bottle so much, I repeatedly drank glasses of it and not much was left for day 3. This left a very large air to wine ratio in the bottle and it didn’t show too well on day 3 as the flavors were faded and turning a tad bitter. The bottle wasn’t bad, but it had regressed quite a bit to the C+ range.
Overall bottle Grade of High B- (81-83 pts)

Magnum #2 disgorged March-April 2005
Very similar to the wine above, this showed pears, peach, orange, apple and dough. The orange notes really stand out in these Magnums. In fact, the purity of fruit really shines and makes the Magnums clearly superior over the other bottles in this tasting. Grade of High B- on Day 1. On day 2, the dough turns to a yeasty, biscuity flavor and meshes perfectly with the fruit. What can I say? It is a good wine. Grade of B. There was more of this bottle left on day 3 than the wine above, but the air to wine ratio was still quite high and likely detrimental in my opinion. The wine still showed a wonderful fluffy sweet fruit note, but some bland and bitter edges were working their way in. Grade of low B-.
Overall bottle Grade of High B- (81-83 pts)

Overall Magnum Grade of High B- (81-83 pts) with B (83-86 pts) potential. And, yes, I would buy a Mag of Yellow Label. It tastes like the Yellow Label from the good 'ol days.

So what is the moral of this tasting? Buy bigger bottles? Let them age? Let them warm up? Buy a couple bottles and create your own 2-3 day old cuvee? I’ll let you be the judge, but I think I will be buying a few magnums of the Yellow Label and letting them age in the cellar as the magnums were clearly the star of the tasting. I was also quite surprised by how much better air, time, and warmth made all of the bottles. Except for the magnums, the other bottles were dirty and green for the first hour or so they were open, but cleaned themselves up with some air (sometimes it took a day) and warmth.

Still, how many people open a bottle of Champagne and then wait hours or a day to start drinking it at a warmer temperature? Some Champagne aficionados might, but the general public who buys this en masse does not. Veuve needs to address this issue in my opinion otherwise their main audience is not getting the most from the product. That said, I was impressed by the consistency between the bottles and leave more impressed than I expected. There is a definite style across the board and I think you know what you are getting when you pick up a bottle of the Yellow. I look forward to trying bottles that have never left the homeland and continuing my journey in the land of Yellow, be it good or bad. After all, someone has to do the dirty work.

Old Veuve Cap  New Veuve Cap

Old cap  --  new cap

And, as a final note, Veuve changed their labels and cork cap with the late 2005 disgorgements. Anyone want to start a new Label/Cap controversy?

Cheers!

Brad Baker

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